omething that has been talked about a lot since its reveal – the price of the Xbox One. Sticking with Kinect meant the One was sitting at £80 above its biggest competitor, the PS4, and was not clearly the better console for it. With Xbox also refusing to talk about a Kinect-free option, the price looked to be staying at where it started at £430.
But, starting from the 28th of February, the Xbox One will reduce in price to £399 in the UK only. This move is to coincide with the launch of Titanfall and a number of consoles will ship with a copy for free. Xbox is not a stranger to giving away free games, FIFA 14 and Forza were available with many of the launch consoles. But the promise of Titanfall will surely get people interested and with many still deciding what console to get, the reduction in price may be enough to give everyone that last excuse to go Microsoft.
With a price drop so soon after launch and with so much expectation on Titanfall, the question that can’t help but be asked is ‘How much of a marketing ploy is this?’. It’s no secret that the Xbox is performing disappointingly in the UK and with this deal being UK only, we can’t help but think this is a big attempt to win back some ground.
The Metro managed to talk with the Xbox UK marketing director Harvey Eagle, and he had this to say:
“… For us this is about giving UK gamers the best value that we can. We think that that starts with the announcement of this new price point, at £399. It continues with the inclusion of the hottest game of this new generation, in Titanfall, which is now included in the box at no additional cost.”
You can read the rest of the interview here