After Sony’s announcement of The Last of Us Part II… and some other awesome games… expectations were firmly placed in Microsoft’s lap. In reply, they teased us Xbox One owners with this tantalising image.
What could it be?! Left 4 Dead 3? Information on the next Crackdown? Details on the Scorpio? A whole new IP? When Monday came around, people were understandably excited. I mean, why wouldn’t you be? Particularly as Xbox had been building the hype for most of the previous day. Eagle eyed gamers spotted that, in Xbox’s initial teaser image, there was a digital camera hanging from a fence.
The plot thickened. Although it didn’t, actually. Because it was quite obviously Frank West’s camera. Which meant that this entire 24 hours of teasing was for Dead Rising 4. My excitement levels quickly faded – though I did hold out hope that the camera was a curve ball. To throw us off the scent.
Monday evening rolled around (I’m talking GMT time, now) and, I must admit, I had forgotten about the announcement. About an hour and a half after I thought to myself “OH SHIT. Xbox were making a big announcement!”. So I quickly jumped on Facebook to see what they had said. I was greeted with a Live Video, about two hours into its stream. As it turns out, they’d asked the audience to interact with the video to move an animated zombie hand closer to a button. The hand took nearly 2 hours to reach the button, so I assume that Xbox didn’t get the response that they were after. No sane person would create an interactive like that on the assumption it’ll last 2 hours. I mean, who would sit around and watch that? Either way, people eventually worked out that more reactions would maybe, eventually, get the ball rolling.
Eventually, the hand pressed the button and it all finally kicked off. As it goes, the button activated some Dead Rising 4 themed Christmas lights. That’s right. The audience spent 2 hours waiting for a fake hand to press a fake button to turn on some Christmas lights. Eventually, after watching two hosts milling around the undead Winter Wonderland, Xbox played the ‘Exclusive trailer’ everyone had been waiting for. You can watch the full 2 hour and 28 minute long extravaganza here. Though I’d suggest skipping to the best bit on the 2 hour mark, when the hand pushes the button. Surprise, surprise. It was for Dead Rising 4. The comments were not favorable.
In fairness, I did spot one or two viewers (quite literally) who were pleased with the trailer. Though I have a feeling that they didn’t stick around for the full 2 hours. In all, though, after Sony’s great reveals, I kind of feel that Microsoft let us down a little. Sure, on it’s own that could have been a great idea. But when you make a bid deal out of a trailer. Just a day or two after one of the most hotly anticipated games (maybe of all time?) has been announced. You’d better make sure that the trailer is the balls. Not a 2 and a half hour long live video for a game that’s coming out the next day.
But maybe I’m being a little callous. Check out the videos, and the comments, for yourself and let me know what you think in the comments below!
As a side note – I’ll still be buying Dead Rising 4. So at least the trailer didn’t completely put me off.