Half the time it can seem that we are paying more for DLC than we are the actual game. And with DLC being shown before the game is even out, I don’t think I am alone in saying that sometimes we as gamers can feel a little cheated.
But Ubisoft may be seeing our frustrations. VP of live operations Anne Blondel-Jouin told GamesIndustry.biz
“Monetisation is something we have to be very careful about, and my team is in charge of that and making sure we find a right balance,”.
“The key is if it’s not adding something on-top of the actual experience of the game, then it is no good. Because you’ll be asking for more money for the wrong reasons. Also, if the content is compulsory for the gamers, it’s no good as well. It is a way to deliver more fun to gamers, but they have a choice to go for that extra fun or not. If I take an analogy of an amusement park, you can go through all the rides, but then you can also go to the shop to buy some food or merchandise or whatever… regardless of whether you spend in the shop, you’re still part of the whole experience. Nobody is making you buy if you don’t want to, but it is another way to have a different entertainment experience. If you’re with your kids, and there’s a toy you want to get, we will make sure it is an extra experience. It won’t be the case if you don’t buy it then you can’t do anything else.
“It wouldn’t work if it was about making it compulsory for gamers. No more DLC that you have to buy if you want to have the full experience. You have the game, and if you want to expand it – depending on how you want to experience the game – you’re free to buy it, or not.”
This is refreshing news, coming out of one of the largest developers, and this thought is growing. Titanfall 2, Overwatch and Halo 5 are all giving away addition content for free, to ensure that all players can play the game, unhindered behind a paywall.
For me, there was nothing more annoying than a DLC map popping into rotation on Call of Duty and booting me out. The challenge for game developers will be how to make us buy DLC if it is not needed to play. But as a gamer first and foremost, this news comes as a beacon of joy in what was seemingly becoming a ‘get all the money we can’ attitude toward AAA games.